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💡 Learning never stops: keep reading blogs, books and watch the videos to keep up to date in this field. Keep learning more and be better at the job, that's where fulfilment comes from.
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There always someone who knows better, there's always someone who has more experience, more knowledge, does things in a better way. The trick is like, no one really expects you to be perfect. You just have to keep learning.
Planning UX Research Studies
Research Process
A research study is a step-by-step examination of a group of users and their needs, which adds realistic context to the design process.
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💡 A UX research study helps us gain an understanding of users' problems in order to solve them. It can also help bridge the gap between what a business thinks the user needs and what the user actually needs before an expensive and time-consuming product is made.
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Research Plan
Elements:
- Project Background: the reason for the research; what are you uncertain about in the product
→ is the app easy to use?
- Research Goals: which design problems do you want to solve and how will it impact the experience; make goal statements on the basis of this
→ are the users satisfied to use the app? if not, then what' the reason
- Develop Questions: what questions is the research trying to answer
→ how long does it take the user to complete a task on the product? What can be improved?
- Key Performance Indicators (KPI): critical measures of progress toward an end goal. You might ask, how can you measure your progress toward the research goal?
→ how many users stay to complete the task?
- Methodology: document the steps you'll take to conduct your research. How will you collect data and how will you analyze the data once you get it?
→ analyzing the data and identifying trends
- Research Participants: Who will you survey? What characteristics do the participants have?
→ the participants should be based on your research and not biased on your goals
- Script: like a discussion guide; Make sure these questions are specific in speaking to the KPIs you're trying to measure.
→ what problems did the users face while performing the task?
- Project Background
- Research Goals
- Research Questions
- Key Performance Indicators (KPIs)
- Methodology
- Participants
- Script
Conducting Research with Usability Studies