<aside> 💡 Learning never stops: keep reading blogs, books and watch the videos to keep up to date in this field. Keep learning more and be better at the job, that's where fulfilment comes from.

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There always someone who knows better, there's always someone who has more experience, more knowledge, does things in a better way. The trick is like, no one really expects you to be perfect. You just have to keep learning.

Planning UX Research Studies

Research Process

A research study is a step-by-step examination of a group of users and their needs, which adds realistic context to the design process.

<aside> 💡 A UX research study helps us gain an understanding of users' problems in order to solve them. It can also help bridge the gap between what a business thinks the user needs and what the user actually needs before an expensive and time-consuming product is made.

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Research Plan

Elements:

  1. Project Background: the reason for the research; what are you uncertain about in the product → is the app easy to use?
  2. Research Goals: which design problems do you want to solve and how will it impact the experience; make goal statements on the basis of this → are the users satisfied to use the app? if not, then what' the reason
  3. Develop Questions: what questions is the research trying to answer → how long does it take the user to complete a task on the product? What can be improved?
  4. Key Performance Indicators (KPI): critical measures of progress toward an end goal. You might ask, how can you measure your progress toward the research goal? → how many users stay to complete the task?
  5. Methodology: document the steps you'll take to conduct your research. How will you collect data and how will you analyze the data once you get it? → analyzing the data and identifying trends
  6. Research Participants: Who will you survey? What characteristics do the participants have? → the participants should be based on your research and not biased on your goals
  7. Script: like a discussion guide; Make sure these questions are specific in speaking to the KPIs you're trying to measure. → what problems did the users face while performing the task?

Conducting Research with Usability Studies